Unlocking Growth: The Case for Hiring a Fractional COO in Small Businesses
In the world of small businesses, sales performance, efficiencies, structure and product/market fit are keys to unlocking profitability and growth. Yet, many business owners and CEOs find themselves struggling to capture the profitability they believe their business should have. This is where the value of a fractional COO becomes evident.
An effective fractional COO translates the mindset, structure and tactical decision making from a Fortune 500 company to the needs of a SMB. A factional COO’s role is to improve business performance by improving the day-to-day business operations. Fractional COOs are not coaches to the business owner/CEO, they are coaches to the business as a whole.
At the conclusion of a fractional COO’s engagement a business will look differently in five ways 1) Unlock sales processes and opportunities, 2) Measure and set performance goals that everybody works together to achieve, 3) Eliminate any efficiencies everywhere, 4) Make sure there’s product — market fit and 5) Get the most passion and productivity out of their people.
A fractional COO is not just an operational lead but a strategic partner that propels small businesses towards their full potential. By investing in a fractional COO, you leverage top-tier talent and insights, previously thought accessible only to large corporations, to catapult your business into its next growth phase efficiently and effectively.
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